This year Fendi celebrates its 50th anniversary in Japan with a special Peekaboo collection. To mark this occasion, the Italian fashion house launches five individualistic Peekaboo bags. Fendi work with five personalities to create their own personalized Peekaboo bag. Fashion icon Anna Dello Russo, actress Mao Inoue, contemporary artist Fuyuko Matsui, artist Hiroko Takahashi and President of Tokyo University of The Arts Ryohei Miyata were involved in this project.
Their interpretation of personalized Peekaboo bags will be offered on sale at a special auction starting from 20th April – 20 May 2015. Profits from sales will go to the the Tokyo University of The Arts to support younger generations in the fields of art, design and fashion.