Italian luxury car maker Automobili Lamborghini announced a four-year partnership with Bodyfriend, an upscale massage chair company. They will together produce the premium chair together, which is expected to have a price tag of around 30 million won (US$26,100).
The new massage chair, which has the code name of the BF-290, will adopt the Italian automaker’s unique and dynamic designs, as well as Bodyfriend massage chairs’ various functions which will satisfy a user’s senses of touch, sight and hearing.
New line of Lamborghini-inspired products will enable Bodyfriend to accelerate its mission to educate potential customers about the perks and health benefits of having a massage chair at home, according to the company.
The deal is also another step towards Bodyfriend’s goals of reaching $1 billion in yearly sales by 2021.
Bodyfriend’s Lamborghini-themed massage chair is expected to see light in the US during the first half of 2018, according to company officials.