At Baselworld 2015, TAG Heuer revealed a new partnership with Google and Intel to launch a Swiss smartwatch powered by Intel technology and Android Wear. The device will be both luxurious and seamlessly connected to its wearer’s daily life – a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.
“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver.
This announcement comes just 10 days after Apple’s Watch release.
“The difference between the TAG Heuer watch and the Apple Watch is very important,” said Biver. “That one is called Apple and this one is called TAG Heuer.”
The watch is set to be launched by the end of the year, but we have to wait for details, specifications, and price.