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Franck Muller’a New Setting For Its WPHH Show

Franck Muller and WPHH Show

Franck Muller inaugurates a new setting for its WPHH show to mark its 25th anniversary. Scheduled from January 15th to 20th 2017, a brand-new setting wil be held in one of the annexes of the chateau of the Grand Malagny estate owned by the group. Vividly testifying to Geneva’s proud architectural heritage, the Grand Malagny estate overlooks Lake Geneva and the Alps from the village of Genthod, where Franck Muller has been established for 25 years.

Franck Muller and WPHH Show

The group has thus chosen to invest right next to its historical stronghold in order to develop its activities, by purchasing this splendid ensemble composed of an 18th century chateau complete with beautifully spreading French-style gardens, along with two neo-classically inspired wings built at the dawn of the 20th century. And it is precisely in one of these two wings, on which
restoration work has just be completed, that the 27th edition of the WPHH – World Presentation of Haute Horlogerie will be held.

Franck Muller and WPHH Show

A 2,000 sq.m. exhibition area staged amid this splendid setting will enable visitors to discover the latest creations from the group’s nine brands: Franck Muller, Barthelay, Backes & Strauss, ECW, Martin Braun, Pierre Kunz, Rodolphe, Smalto Timepieces, as well as Roberto Cavalli by Franck Muller.
Among the creations being presented, visitors will enjoy a chance to discover a model commemorating the iconic Cintrée Curvex watch and specially created to mark this jubilee. Launched in the early 1990s, it laid a new milestone in contemporary history by introducing a tonneau-shaped case with an unprecedented curving architecture, creating a 3D effect typical of the Franck Muller style.

Franck Muller and WPHH Show

For this anniversary edition, the case sets the stage for the famous baroque-inspired numerals, another emblematic brand signature. They are first engraved into the gold case and then coated with ceramic before being reworked to reveal fascinating relief effects. The enamel dial also bearing these numerals bears a “25th anniversary” logo, while a Manufacture-made movement sets the pace for this special edition.

Franck Muller and WPHH Show

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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