Diageo announced the worldwide launch of new Single Grain Scotch Whisky, HAIG CLUB in partnership with David Beckham and Simon Fuller. To celebrate the global launch of HAIG CLUB David Beckham and business partner Simon Fuller hosted an exclusive HAIG CLUB weekend in the heart of Scotland on the outskirts of Edinburgh. Attended by Victoria Beckham, and other guests, the weekend gave Beckham and Fuller the opportunity to personally introduce friends both old and new to the whisky and the brand that they have helped create.
The unique flavours of the whisky itself are created by master blender Chris Clark carefully selecting mature whisky from Refill, American Oak and Rejuvenated casks producing a stunning Single Grain Scotch Whisky with a fresh, clean style showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. HAIG CLUB is a whisky crafted to appeal to people who are new to whisky and whisky connoisseurs alike.
The distinctive and sophisticated new whisky will now be available in bars, restaurants and retail stores in the United Kingdom and rolling out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year.