On March 13, Porsche Design inaugurated in Milan’s Via della Spiga 42its largest store globally, covering over 400 sqm on two floor. The opening of the Milanese store is not only symbolic in size but also pays homage to Italy, where most of the leather handbags and shoes of the brand are designed and manufactured. The new boutique incorporates a sophisticated and innovative look, highlighting the iconic minimalist and functional style of Porsche Design.
“Milan is one of the world’s most important fashion metropolises. All major luxury and lifestyle brands are present in the Quadrilatro; a fact that establishes it as the most popular fashion district. The opening of our new prestigious flagship store is a huge step for our brand. It is the essential step in order to position Porsche Design as one of the world’s leading luxury and lifestyle brands.” Juergen Gessler, CEO of Porsche Design.
This is the largest Porsche Design retail boutique around the globe, featuring he complete range of Porsche Design’s iconic styles, including women’s & men’s ready-to-wear, engineered sportswear, luxurious handbags, small leather goods and fine luggage collections, iconic eyewear, elegant timepieces, writing tools and state-of-the-art electronics such as the new Porsche Design P’9982 Smartphone from BlackBerry.
Porsche Design operates 30 mono-brand stores and is present at 123 door globally. The company confirmed with the occasion of its Milanese store opening that it aims to double its retail network by 2018.
