Grey Goose VX is new spirit – vodka with precious Cognac. This special vodka was inspired by the spirit-making traditions of the Grey Goose brand’s creator and Maître de Chai François Thibault. This new expression combines both the famous taste of Grey Goose vodka with a hint of precious Cognac made by Francois exclusively for Grey Goose VX that is crafted with grapes from the Grande Champagne region including a rare harvest from the Grey Goose brand home – Le Logis, and aged in hand selected old cask barrels made of Limousin oak for up to two years. It is best enjoyed on the rocks in a fine snifter glass, or simply served chilled and neat to best appreciate its rich and aromatic character.
The VX in the name stands for ‘Vodka Exceptionelle, and it comes in an exquisite decanter made from ‘extra flint’ glass – a glass known for its exceptional quality. Taking inspiration from the finest French spirit decanters, the stunning Grey Goose VX bottle boasts an elegant shape with exquisite detailing, and is crowned with a luxurious “collectible” bottle stopper.
Grey Goose VX will be produced in limited quantities each year and will be available in select markets at fine restaurants, nightclubs and bars starting Sept. 1. In the nightclub channel, Grey Goose VX will be unveiled through an innovative new VIP bottle-to-table service experience. At retail, Grey Goose VX will be available with a suggested retail price of $74.99 for a 750-ml bottle and $97.99 for a 1-iter bottle.
The launch of Grey Goose VX will be supported by national print, digital and influencer experiential programs.