Grey Goose has worked together with Ragged Edge, a branding strategist, to create the The World’s Most Intimate Martini Bar. This luxuriously appointed bar, hidden inside a beautifully restored Citroen van is part of an integrated campaign for Grey Goose vodka. Disguised as a Boulangerie François bread delivery van and housing just two guests and a barman, the bar is designed to offer the ultimate GREY GOOSE Martini experience.
Guests will be treated to a private cocktail consultation, where an expert mixologist will create a bespoke GREY GOOSE Martini made to their own personal taste. Each guest will leave with a recipe for a martini that is perfectly tailored to match their own unique preferences.
The campaign is a strategic activation to involve customers in a novel and engaging way, and offer the bar guests a participatory experience with the liquor.
It follows the successful launch of Boulangerie François in London last year.
This October, The World’s Most Intimate Martini Bar comes to Harvey Nichols Manchester for five days at the end of October.