The Italian fashion house, Gucci take care of the planet, so teamed up with eyewear giant Safilo to develop an Eyewear Collection made from eco-sustainable materials. Collection consists of four models in Gucci’s signature green and red hues. Eco-friendly models are made from materials such as an acetate that contains a much higher percentage of naturally occurring ingredients compared to traditional acetate and castor-oil seeds as an alternative to plastic.
Roberto Vedovotto, CEO of the Safilo Group, explained: The acetate is the result of an extensive research to increasingly use material components of a natural origin. This initiative, together with the other ones that will come, is part of the long-term path for environmental sustainability that Safilo has decided to follow as part of its strategy.
Gucci and Safilo will introduce four eyewear styles in August. This collaboration will also include shield sunglasses for men and women made from castor-oil seeds. They also plan to introduce eco-friendly packaging starting in 2012. The sunglasses are expected to hit Gucci and select retail stores in October while prescription frames in late September.