Gucci creative director Alessandro Michele is putting his stamp on Harrods this summer, quite literally, launching a new DIY service in a garden-themed takeover. Called the ‘Gucci Garden’, the month- long event will be hosted at the Knightsbridge store until the end of August. Inspired by Michele’s love of self-expression, customers are able to personalise selected products with decorative patches, bringing the “complete Gucci DIY offering” to the UK for the first time. Customization service involvs butterflies, snakes, bejeweled buckles, shimmery dresses and colorful fur coats inlaid with flower motifs, many of which are exclusive.
The 16 windows facing London’s Brompton Road feature Gucci patched and sparkling bomber jackets, accessories done in exotic skins, and gossamer gowns worn by pink mannequins.
Harrods customers will also be among the first in the U.K. to try Alessandro Michele’s debut fragrance for women, Gucci Bloom. The juice is available exclusively in The Beauty Hall and at special retail spaces in-store from July 31 until Aug. 16, when it will roll out nationwide. Bloom is also being sold at Gucci London boutiques and at gucci.com.