Although summer is almost over, there’s nothing better in the heat of the bottle of good iced beer. So, Guinness recently announced the newest addition to its family of quality beers: Guinness Black Lager, that must best be enjoyed cold – even over ice.
The company says new beer combines the refreshing taste of lager with the unique character and flavour of Guinness. The new taste is light and crisp with a subtle hint of malt, and a slight hop finish. The lager, which will have a dark black color and will weigh in at 4.5% ABV, is being packaged in 11.2 oz bottles with blue and silver accents. Unlike the signature Guinness stout, Black Lager is made to be enjoyed right from the bottle.
The US beer market is evolving and we believe this is the right time to introduce a lager to meet consumers’ needs, said Doug Campbell, brand director at Guinness. Guinness Black Lager will appeal to a range of drinkers; those who want a refreshing tasting beer with real character, and our loyal Guinness consumers, who want a variety of unique experiences and a refreshing taste profile for certain occasions.
This Black Lager has already gone through lengthy trials in Northern Ireland and Malaysia in preparation for its big day in the US. It plans to launch on September 1st, right before the start of the NFL season. Guiness believes its latest beer, with a suggested retail price of $8,49 for a six-pack, will help it keep up with an expanding marketplace.