Beyonce is back with a new fragrance. The award winning singer in collaboration with Coty Beauty, launches her new fragrance, Heat Rush. Beyonce Knowles said the following about creating the fragrance and describes how she wants her fans to feel when wearing it: I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful. Heat Rush has a floral bouquet and hints of honey amber and musk, is also empowering.
This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé’s life, says Steve Mormoris, Senior Vice President of Marketing, Coty Beauty. Heat Rush was developed by perfumer Honorine Blanc and features top notes of blood orange, passion fruit, Brazilian cherry, followed by a heart of yellow tiger orchid, mango flower and orange hibiscus. Base notes are teak wood, amber and a Rio sunset musk.
The fragrance is presented in a sophisticated and sparkling light orange bottle shaped like the previous edition, and its very fluid mimics the brilliant golden colors of the sun. Heat Rush by Beyonce is available as 15, 30, 50 and 100 ml EDT, with the additional collection for body care of 200 ml golden shimmering body lotion and 200 ml energizing shower gel. [Beyonce Parfums]