Once again Hublot and Depeche Mode joined their forces to support charities. This time at a press conference in Berlin, held on 18 March, the watch brand and the band agreed to work together on a larger scale, to benefit charity: water, a non-profit bringing safe drinking water to the developing world, the two present a limited edition studded Big Bang watch. The unique initiative is part of the Depeche Mode 2013-2014 Delta Machine Tour.
Asked about the partnership, Depeche Mode’s Martin Gore stated, “I have personally been a supporter and advocate of charity: water for a while now, so I’m thrilled that we as a band can expand our support for the organization and help to make significant difference in places around the world struggling without a proper supply of drinking water.”
Hublot has designed an exclusive series of 250 timepieces: the Limited Edition of Big Bang Depeche Mode. Striking in black ceramic, it thoroughly embodies the aesthetic of Depeche Mode while at the same time symbolizing the art of fusion that is the hallmark of Hublot. A portion of the proceeds from the sale of each watch will go directly to charity: water.
Hublot chairman Jean-Claude Biver said: “No water, no life! Water is life and water should be available to everybody. Nobody should suffer from a lack of water. That’s why we try to help to share water. Sharing water means sharing life and sharing love”.
The Big Bang Depeche Mode will be launched with an international advertising campaign to coincide with the band’s 2013 summer European tour.