Hublot teamed up with street artists Hush and Tristan Eaton for a limited-edition art timepiece concept, dubbed Fame vs. Fortune. This is Eaton’s second collaboration with the brand, having created a limited-edition watch made with concrete in a tribute to New York City. Fame vs. Fortune marks the first time Hush has collaborated with the brand. The new watches are part of the brand’s ongoing campaign Hublot Loves Art, which creates timepieces with artists released just in time for Miami’s Art Basel each year. Each artist brings his unique sensibility rooted in his “represented” coast.
Hush, whose art is prominently found throughout various districts of Los Angeles, designed the Spirit of Big Bang West Coast Ceramic Black and White for Hublot, inspired by Hollywood icons to represent West Coast “Fame” and manifested itself as a black-and-white woman’s portrait splashed across the case back in a multi-colored collage of mixed media. The timepiece features a skeletonized dial, or “Aerofusion” encased by a white ceramic bezel. Hush’s frescoes have appeared throughout the heart of LA’s shopping district on Melrose, downtown LA’s art district, posh streets in West Hollywood, and ocean-side in Santa Monica.
As for Tristan Eaton’s piece, the Classic Fusion Bronze, features brushed bronze and polished gold-plated appliques to represent East Coast “Fortune”, and specifically the Charging Bull sculpture symbolizing New York City’s Financial District.
The case back displays a medley of motifs that illustrate a Wall Street theme, including an image of a bull, money sign, and Wall Street sign. Some of Tristan’s most iconic murals are found in New York City, including the eye-catching mural of Audrey Hepburn in Little Italy, “The Monster Within” in Brooklyn’s Coney Island, “Big City of Dreams” between Mulberry and Lafayette in Soho, and “Liberty” downtown which inspired Hublot’s first collection with the artist.
Both Hush and Eaton will appear together again in Miami next week for Art Basel, where they will take over the Hublot boutique in Bal Harbour to kick off the annual Hublot Loves Art in Miami event series.