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ICE BREAKER Challenge by POLIAKOV Vodka

ICE BREAKER Challenge by POLIAKOV Vodka

POLIAKOV Vodka proudly present its ICE BREAKER Challenge, an interactive freezing experience using a state-of-the-art augmented reality technology. This intuitive and dynamic game gives the opportunity for players to be completely immersed into the freezing and futuristic universe of the brand. In a scenery made of stalactites and ice, players must protect the bottle of POLIAKOV against threatening ice monsters.

ICE BREAKER Challenge by POLIAKOV Vodka
ICE BREAKER Challenge by POLIAKOV Vodka

The players, whether it’s on their own or by pair, will perform given moves in front of a 9×6 ft giant screen, which by the magic of augmented reality will trigger virtual attacks, eliminating the surrounding enemies. Those galactic powers, which will take various forms like frost shock waves or ice lasers, will eventually allow the players to prevail over the ice creatures.

ICE BREAKER Challenge by POLIAKOV Vodka
ICE BREAKER Challenge by POLIAKOV Vodka

POLIAKOV Vodka keeps strong relationships with its consumers and boosts its international digital communication with the ICE BREAKER Challenge video, published on the POLIAKOV Vodka Official YouTube Channel. The video captures the emotions and spontaneous reactions of the curious passersby and thrilled players.

ICE BREAKER Challenge by POLIAKOV Vodka
ICE BREAKER Challenge by POLIAKOV Vodka

ICE BREAKER Challenge by POLIAKOV Vodka
ICE BREAKER Challenge by POLIAKOV Vodka

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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