POLIAKOV Vodka proudly present its ICE BREAKER Challenge, an interactive freezing experience using a state-of-the-art augmented reality technology. This intuitive and dynamic game gives the opportunity for players to be completely immersed into the freezing and futuristic universe of the brand. In a scenery made of stalactites and ice, players must protect the bottle of POLIAKOV against threatening ice monsters.
The players, whether it’s on their own or by pair, will perform given moves in front of a 9×6 ft giant screen, which by the magic of augmented reality will trigger virtual attacks, eliminating the surrounding enemies. Those galactic powers, which will take various forms like frost shock waves or ice lasers, will eventually allow the players to prevail over the ice creatures.
POLIAKOV Vodka keeps strong relationships with its consumers and boosts its international digital communication with the ICE BREAKER Challenge video, published on the POLIAKOV Vodka Official YouTube Channel. The video captures the emotions and spontaneous reactions of the curious passersby and thrilled players.