Built around the theme of “Whisky Conversations”, each Johnnie Walker House is designed to inspire its patrons with the art of living as they appreciate the finest of whiskies. Now, whisky collectors in Singapore can taste rare expressions of Johnnie Walker blends and single malts, since Diageo has unveiled its Johnnie Walker House network of lounges with an invite-only location right there.
“Singapore is becoming a private wealth capital of the world and the hub for fine spirits in Asia,” said Lawrence Law, global director at Johnnie Walker, Diageo, Singapore. “We see a rapid growth of interest in rare whisky as a collectible asset, where whisky connoisseurs are now looking to build their own collections and cellars of whisky, especially in Asia and including Singapore.
“The luxury consumers here are also a discerning crowd who mirror the global shift in consumer attitudes and luxury consumption – where they seek deeper, meaningful, and personalized interactions and experiences with brands,” he said.
“The opening of Johnnie Walker House Singapore is therefore a natural fit for us to bring the best of our portfolio to connoisseurs and elevate the luxury Scotch whisky experience for them.”
There are six Johnnie Walker Houses in Scotland and others in Beijing, Chengdu, Melbourne, Seoul and Shanghai as well as retail units in Taoyuan International Airport and Mumbai International Airport.