To mark the 85th anniversary the iconic Reverso, Jaeger-LeCoultre, the luxury Swiss watch maker has teamed up with the Parisian shoe designer renowned for red soles – Christian Louboutin. The collaboration results in some ladies watches that are very much like Louboutin’s shoes – unusual and interesting, with alluring qualities that are hard to put into words.
Collaborating with Christian Louboutin on these special Reverso, the Jaeger-LeCoultre Reverso Classic Duetto design was chosen, with its emblematic face on the front and classical Art Deco lines, while the back, framed by two rows of diamonds on either side of the dial shows the infusion of Christian Louboutin creative design. Along with the strap, of course.
To mark its first collaboration with Christian Louboutin, Jaeger leCoultre has created a short 46 second film in which Elisa Sednaoui sports the timepiece.
She can be seen playing a young, independent and impatient woman, matching her watch to her various outfits and activities. At the end of the film, she is joined by Christian Louboutin himself, who shows her how to turn around the famous case of the “Reverso Scarababe” to reveal its second dial.