Two highly esteemed designers, Sir Jonathan Ive, KBE and Marc Newson, CBE worked together to create two Jaeger-LeCoultre timepieces, which will go under the hammer at (RED) AUCTION. The Atmos by Marc Newson clock and the Memovox Tribute to Deep Sea watch will be offered on November 23, at Sotheby’s New York to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.
“It’s been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people’s lives today,” said Marc Newson . “We’d like to thank our partners for their sincere generosity and for giving so gladly and willingly.”
Jaeger-LeCoultre Atmos 561 clock features unique red accents on the hands created specialy for this occassion, the month indication and the calibre’s logo and a Memovox Tribute to Deep Sea watch has been customized with a unique red dial and the (RED) logo engraved on the case-back.
“This is a great honour for Jaeger-LeCoultre to be part of this global project in association with Sotheby’s and support a true sustainable cause (RED) has been fighting for since 2006. Calling upon the Manufacture’s creativity and watchmaking savoir-faire, reinterpreting two of our iconic timepieces with the recognition of two great names of Design has been even more thrilling”, said Jaeger-LeCoultre CEO Daniel Riedo.