Jaguar F-Type is a true movie star. Ordinary advertising campaigns and promotional videos simply are no longer good enough for premium brands. Even ventures into the unknown not satisfy requirements.
The British manufacturer hired a man who has had a movie titles such as Alien, Blade Runner, Gladiator, Black Hawk Falls, Kingdom of Heaven and Prometheus to create a promotional materials. Jaguar commercials for the new F-Type is far from what we usually see, directed by automobile manufacturers. For the purpose of promoting their British sports convertibles they ordered a short movie. This work was entrusted to Ridley Scott, the famous British director who devised and recorded “Hunger”, a short film with the Jaguar F-Type in the title role. This was filmed due to American market which the Jaguar plan to conquer this month. The new vehicle is the deluxe automaker’s first new two-seat sports car to be released in 50 years. In their last F-Type video the stars are, Emmy award winner, Damian Lewis (Homeland) and Shannyn Sossamon with the music by Lana Del Rey.
The F-Type, which will arrive in the USA in late May, has a base price of $69,000. Spark 44, a global communications company, is handling the creativity of the campaign and the global media network Mindshare is in charge of media planning and buying for Jaguar. The campaign perfectly embodies all Jaguar’s values with its ultra-precise, powerful, sensual design and ride that you are going to feel that he is alive. Jaguar will be on TV and digital network for the U.S. portion of the global advertising campaign. Colin Kaepernick, the quarterback of the NFL’s San Francisco 49ers and ESPN’s Stuart Scott will do the promotion. There is a plan for the new Jaguar F-Type to appear in a commercial for ABC’s Jimmy Kimmel Live, which will feature Playboy playmate of the year Raquel Pomplun. The auto will also share a faux Playboy June cover with the model and Jaguar will help the magazine host a party during the Pebble Beach Automotive Weekend.
The first of two TV spots is called Great Expectations, which aired for the first time during the season finale of Once Upon a Time. The commercial invites viewers to use the hashtag #MyTurnToJag in attempts to win a test drive of the new model. Four winners will be picked in four different regions of the country: New York, Los Angeles, Miami, and Chicago.