Jaguar Land Rover has announced a new division of the British manufacturer that will create high performance derivatives, ultra luxury vehicles and special collector editions. Created to focus “on meeting the increasing expectations of today’s most discerning and enthusiastic car customers,” new division called Jaguar Land Rover Special Operations, will offer a wide range of products and services. The new SpecOps division will be run by Managing Director, John Edwards and includes :
High specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
A new portfolio of branded goods that will engage with a wide audience of current and potential customers.
“As a business, we are completely focused on enhancing and personalizing the relationship our most discerning and enthusiastic customers have with our brands,” Edwards said. “By creating Special Operations we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”
To support the delivery of these products, Jaguar Land Rover will invest in the creation of a new state-of-the-art Special Operations Technical Centre in the West Midlands area of the UK, close to the current headquarters.