Jameson, the world’s favorite Irish whiskey introduces its first range of super-premium whiskey: the Deconstructed Series.
The Jameson Deconstructed Series is a range which deconstructs key notes from Jameson Original and uses them as the base for three new whiskeys: Bold, Lively and Round. Anna Malmhake, CEO of Irish Distillers, says: “We wanted to give consumers around the world the opportunity to journey into the beautiful and multifaceted world of our whiskey, wherever they might be. The Deconstructed Series has everything that our consumers know and love about Jameson. The series invites our consumers to experience Jameson in a new way, exploring our defining characteristics.”
Bold, influenced by pot still whiskey, is an intense and robust whiskey, with a strong hit of spices. Initially sweet and creamy, with an abundance of soft fruits, the Pot Still Spices develop to bring a perfect balance of rich barley notes and mellow baked apple.
Lively, influenced by grain whiskey, offers an elegant and floral taste combined with a citrus lightness. Its soft and sweet taste, drawn from perfume bon bons alongside turkish delight, combines with drying hints of citrus to balance the sweetness. A little chilli oil brings a prickle of spices to the mouth.
Round, influenced by the wood contribution, is a balance of rich and plump charred tones. A perfect harmony of diverse flavours, sweet vanilla fuses with soft ripe fruit and, together, combines with the rich Pot Still Spices on a firm foundation of toasted oak.
The new Jameson Deconstructed Series is available exclusive to Global Travel Retail at RRP€36