Jay Z‘s latest action in business is his first fragrance launch. A hip-hop star announces “Gold” Men’s Fragrance to be launched on Black Friday at major department stores across the U.S., led by Macy’s, Sephora Nordstrom, Dillard’s, Belk, Bon-Ton and Ulta. Created by Jay Z and Firmenich perfumer extraordinaire Ilias Ermenidis, the new fragrance is perfect layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry. The scent also contains a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature.
A reper mogul had a problem to find the name for his firts fragrance. He reportedly rejected 3,200 possible names and finally picked up the bottle and declared “This is the sh*t; it’s gold!”
Jay Z‘s signature scent will be packaged in a gold-topped white bottle and coordinating box. The cap features engraved terms that inspired the cologne: “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage.”
Prices will range from $39 – $70 for the three different sized bottles. An international launch is being planned for 2014.