If you are a fan of the spirits from Johnnie Walker’s stable, its time for you to savor their whiskey Gold Label in a new style, which is serving the drink chilled. The french design agency QSLD Paris has been selected to create the outer pack dedicated to this new tasting.
Not only does it look good but this fine spirit serves itself chilled and frosty. All you need to do is place it in the freezer and transfer it to its own Ice Pillar that its originally housed in. This Ice Pillar cabinet comes with interiors coated in gold leaf to match the Gold Label it houses. The transparent outer cabinet shows the ice that will be placed around the bottle. Moreover, you will find the cabinet adorned with a gold anodized metal ring and embossed logos.
To make this new consumption ritual visually conveyed, we have symbolized gold confined into ice. The Ice Pillar keeps Gold Label bottles frozen, commented Denis Boudard from QSLD.