In line with trend of environmental awareness, whisky label Johnnie Walker recently announced through its parent company Diageo, the launch of new limited edition paper bottles for 2021.
The bottle is made from sustainably sourced pulp, and will be fully recyclable in standard waste streams, while also providing a potential alternative to using glass bottles which have a larger carbon footprint.
Diageo said it is the first drinks group to develop a recyclable paper spirits bottle, but companies all over the world have been toying with eco-friendly packaging for some time.
“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly groundbreaking,” said Ewan Andrew, the chief sustainability officer at Diageo, in a statement. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
Diageo’s bottle will be trialled on a limited edition run of Johnnie Walker whisky in spring 2021.