Karl Lagerfeld is expanding his field of operation. Celebrated fashion name, expanded his field of activity on the hospitality industry, opening his own hotel chain. Karl Lagerfeld Group has signed a long-term collaboration with Brandmark Collective BV, which will deal with the construction of exclusive objects whether it is about hotels, residential estates, restaurants or private nightclubs.
Each new property, which will be constructed within this cooperation, will have a unique designer’s signature aesthetic. The first project of this kind is a 6 star hotel in Macau, which will open early next year.
“The expansion of our activities on the hospitality industry is an indicator of our great vision guided by Karl Lagerfeld’s comprehensive lifestyle experience. Construction of a 6 stars hotel in Macau, which will open in 2017 is incredible thrill for our entire team, and look forward to further expansion in new business, “said Pier Paolo Rigi, CEO and president of Karl Lagerfeld.
In order to offer guests and lovers of unique style something authentic, the leaders of partner companY Brandmark Collective BV, believe that Lagerfeld’s multi talent and approach to fashion will create the perfect destination for lovers of travel and fashion.
Lagerfeld already had experience in interior design, such as the Sofitel So Singapore.