On Friday night Karl Lagerfeld has opened his first concept store in the heart of Paris’ Boulevard Saint-Germain, the famous Rive Gauche shopping location. Sleek and contemporary 2,150-square feet two floor store with a them that matches his style to a T: monochrome features new-season ready-to-wear pieces for women and men, as well as shoes, handbags and his signature sunglasses. For a closer insight into Lagerfeld’s creative vision, the store also has an array of unique and limited-edition items from rare photographs to exclusive design books. Also, there is a separate department stocking fifty separate styles of Lagerfeld’s new watches, which recently debuted at the Paris Fashion Week. “I have a very bad relationship with time,” the designer conceded.
The store hadn’t been open more than a few hours and Lagerfeld had already been shopping. He’d bought mesh covers for his iPad and iPhone. And he paid full price. “I’m against discounts,” he said dismissively. “If people want something, they should pay the price.”
When clean white walls and black shelving showcasing all three of Mr Lagerfeld’s ready-to-wear collections,
When he was asked how did it feel to walk into his very own retail environment, he said: “Like looking in a mirror in every corner. At least I don’t see my face in those other places.” (he thought on the numerous Fendi and Chanel stores that stock Karl Lagerfeld designed merchandise).