The world is beautiful… Kenzo’s favourite motto has echoed through its creations for 20 years. For 2016, the house of Kenzo are putting their duo of art directors – Carol Lim and Humberto Leon at the forefront of their creative scene with a new fragrance to be issued in September 2016… The first fragrance devised by design duo Leon and Lim, dubbed Kenzo World is destined to women.
This marks a new step in the vision of the fashion house which so far relied most on the perpetuation of lines such as Flower by Kenzo and Amour. It is also a novel approach on their part to entrust explicitly a fragrance development project to their art directors.
Packaged in an eye-shaped flacon with a floating gold pupil, the refreshing blend of jasmine, peony, and amber by famed nose Francis Kurkdjian is bound to have the same mass appeal as Kenzo’s coveted sweatshirts.