Marina Abramović’s work explores the relationship between performer and audience, the limits of the body, and the possibilities of the mind. Her latest artistic exploration of the limits of the body? Selling macarons that “taste like her.”
In an effort to allow audiences to “taste” Serbian artist Ladurée has partnered with the sugar artists at NYC-based studio, Kreëmart, to create “Marina Abramović’s Taste“, a set of three macarons comprised of the memories, fragrances and scents that make up her life.
“My grandmother, early morning, making coffee,” Marina explained in a video that played at the macarons’ release event at Art Frieze London. “The smell of coffee was everywhere in the house. Then I remember the smells of fresh basil, thyme, cardamom seeds, and exotic smells from the trips I took later on and remember exploring volcanoes and waterfalls and remember this feeling in the early morning when I see the line of the sea just meet the ocean, and ocean meet the sky. All of this, in this macaron of me.”
“My work is most of the time immaterial because performance art is immaterial, it is conceptual and limited by time,” Marina said in a statement about the unique project. “Kreëmart’s work in the medium of sugar is completely immaterial too, because you consume it, you eat it, and it’s gone. What is left behind is the memory of what you eat.”
Abramović is the first subject of a new series titled “Pastry Portrait,” the brainchild of art advisor Raphaël Castoriano, whose company, Kreëmart, pairs luxury bakers (in this instance, macaron giant Ladurée) with contemporary artists to create work using the medium of sugar.
Right now, the macarons are only available at Harrods for a week before moving on to Paris for the FIAC Art Fair. Each box of three cookies costs 85 Euro, or about $100 USD.