KT&G Corp., South Korea’s biggest tobacco maker, has managed to grab the rights to officially launch a new cigarette named after the famous Italian fashion brand Tonino Lamborghini on April 18. The new premium brand has been in development for the past three years to target both the domestic and overseas markets, the company said.
The new cigarette has been made of top-of-the-notch materials and has been designed as a premium product with a global brand value, KT&G said. KT&G Lamborghini Cigarettes will be priced at $2.4 each.
This seems to be one in several collaborations that Lamborghini seems to be partaking into these days.
