Since its founding, the Maison Louis Vuitton has always been inspired by far flung destinations and driven to accompany voyagers wherever they travel. Metaphorically, travel is not a destination: it is a feeling that constantly nourishes body and soul, a new experience that can make your heart skip, leaving an everlasting memory. Master perfumer Jacques Cavallier Belletrud, a native of Grasse, the birthplace of both perfume and leather craftsmanship, spent months travelling the world in search of inspiration. Breathing the fragrance of exotic places and rare materials, he created Les Parfums Louis Vuitton: a journey of emotions and it comes in September 2016.
The upcoming perfume notes include refined natural leather that represents the DNA of the brand, i.e., extracted beige leather that is used on handles and edges of LV handbags and suitcases. Aromas of flowers like May rose, Chinese osmanthus, magnolia and Arabian jasmine Sambac are obtained through the process of CO2 extraction.
From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of emotions.
The fragrances are set to be released in 100- and 200-ml sizes, and cost $240 and $350 respectively.