South Korea’s LG Electronics Inc. announced it has hired American home furnishing designer Jonathan Adler to head marketing of its high-end home appliance Signature brand in the United States.
LG Signature product line includes LG’s signature OLED-screen TVs, washing machines, refrigerators, and air purifier and humidifiers.
Adler, a famous potter and designer, runs his namesake lifestyle brand stores. He earned his public fame for designing TV drama sets like “Sex and the City” and “Will & Grace” and was a judge to the reality television series “Top Design”.
From the upcoming September, LG Signature products will be displayed at ten Jonathan Adler showrooms in New York, Chicago, San Francisco, Dallas, Atlanta, Miami, etc.
The Jonathan Adler Store experience is complemented with the “LG Signature Concierge” program that will provide 24/7 VIP-level one-on-one customer service and support to its patrons.