As Tag Heuer marks its 150th anniversary, the Swiss luxury watchmaker will be launching a limited-edition chest containing a limited-edition Tag Heuer watch, the Grand Carrera Calibre 17 RS2 Chronograph, and the company’s first branded phone, the Meridiist.
Unveiled at the Baselworld Watch and Jewelry Show 2010 in Switzerland, this chest is sure to become a collector’s item. Only 150 will be made, one for each year Tag Heuer has been in business. The exclusive chest has been designed by French master craftsman Fred Pinel and will be available for purchase sometime in early April.
What is more, the beautiful chests are customizable as well and prices start at €14,900 ($20,000).