Johnnie Walker Blue Label sets the standard, with layers and layers of flavor from hand-selected, rare casks from across the distilling regions of Scotland. The latest limited edition of this hand selected and nurtured whiskey is launched as Cityscape series. Diaego has hired Singapore design agency Innovation Kitchen and illustrator Michael Ng. to design this unique collection, which is aimed at the travelling whisky collector. Johnnie Walker Blue Label Cityscape Series was inspired by the skylines of the world’s most famous cities including New York, San Francisco, Los Angeles, Mumbai, Singapore and Hong Kong amongst others. Each bottle is individually numbered and available in limited quantity only in the cities that inspired them.
“The level of craft that goes into the illustrations was key in reflecting the premium quality, spirit and exclusivity of Blue Label. Part of the challenge was working with fine details on a limited label space; we extracted only the most iconic elements of each city to be arranged in a way that captured the true essence of each city. The result is a range of delightful keepsakes which serve as a beautiful reminder of your travels,” said Lewis Owen, Design Director of Innovation Kitchen.