Electronic Arts and Adidas have teamed up to produce a limited edition run of exclusive Need for Speed: The Run branded Superstar shoes. 50 pairs of the original Need for Speed The Run Shoes went on sale four days ago at the Adidas Originals store in Chicago, and the other 50 pairs will be landing in San Francisco on October 22.
There, the first 20 people who pick up a pair of Need for Speed shoes will receive a ticket to the event scheduled for October 27 at the store, where Mick Boogie will be headlining the event. When we heard about Need for Speed The Run, we felt like it was a great fit with our brand and our core consumer, as Need for Speed shares our same vision of striving to be the leading lifestyle brand in their respective industry, said Simon Atkins, head of Sport Style Division at adidas North America, in a prepared statement.
Need for Speed The Run comes out on November 15 for the Xbox 360, PlayStation 3, Wii, 3DS and PC.
As EA marketing director Kevin Maher said Need for Speed series of works is not just a game, it is the young popular culture.