British luxury brands Chivas Regal and the iconic London-based fashion designer, Vivienne Westwood announced a new collaboration at London Fashion Week, the limited edition Chivas Regal 18 Year Old by Vivienne Westwood. Limited to a global edition of 2,500 bottles, the 18-year-old whisky was unveiled at a dinner held after the British designer’s Autumn/Winter 2011 Red Label show at London Fashion Week last Sunday.
With the current design of the Union Flag dating back to 1801 and Chivas Brothers roots also being traced back to this iconic year, the distinctive bottle appears cloaked in Vivienne Westwood’s Union Jack print. Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.
Regarding collaboration with Chivas, Dame Vivienne Westwood said, I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion. James Slack, International Brand Director for Chivas Regal said: As the world’s No 1 ultra premium Scotch whisky, we are delighted to work with what many would consider Britain’s most iconic fashion house.
Priced at $495 each, the bottles are the third collaboration between Chivas Regal and the fashion world, having previously worked with designers Alexander McQueen and Christian Lacroix.