Earlier this week, Longchamp opened its new flagship store in Paris on the prestigious Champs-Élysées at no. 77. Fifteen years after throwing the doors open at its Rue Saint Honoré shop, one of France’s most international brands has chosen the legendary avenue as the location for a 500 sqm store which spread over 2 floors. There, customers can find the complete range collections of the brand, including men’s and women’s accessories.
Notably, the new store features on the first floor an entire wall dedicated to the iconic Pliage handbag, and other handbags, such as a new “Greetings from Paris” handbag, and a limited-edition bag by Jeremy Scott.