Louis Vuitton launched its new ad campaign via social media on Thursday. The new “Spirit of Travel” campaign features stunning new bags and suitcases against a dazzling green, sea blue and turquoise shades of Caribbean setting. On its Twitter account, Louis Vuitton called the campaign “an odyssey through the terrains of fashion.” This ad has the aim to create a feeling of relaxing sailing toward the horizon, which is perfect for the summer.
Spirit of Travel also highlight the Epi leather bag, which Louis Vuitton created in 1985, in shades of strawberry and turquoise. “Epi Landscapes” is also the global focus of Vuitton’s store windows worldwide from 6th April till 14th June.
Patrick Demarchelier photographed models Liya Kebede, Maartje Verhoef and Julia Nobis for the ads.