Two years ago, Louis Vuitton used ACE Hotel’s idea of setting up beehives on the hotel’s rooftops and making their own honey. After they installed three beehives on the roof their Parisian headquarters, the time has come for their first harvest. Almost 200.000 bees in their hives have made a new LV sweet product – Miel la Belle Jardiniere.
The first honeydew was gathered into 21 jars, each of them handed in to all the head managers of Louis Vuitton. Along the packaging, a book was edited, which explained the process and the ethos behind then fashionable bees: To educate employees on environmental issues and biodiversity.
Honey, the label says is limited in quantity will be sent to select friends and family of the House.