French fashion house Louis Vuitton is layering its print campaigns with a new mobile application. Louis Vuitton Pass allows users to enter into the heart of the Maison’s world. Consumers can experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
Available on App Store and Google Play from 4 November, for tablets and smartphones, Louis Vuitton Pass allows fans to get behind the scenes of each campaign, access “making of” footage, access a Louis Vuitton Store locator, discover products showcased in each campaign with the option to purchase, share inspiring content on your favorite social network or by email.