Mac Pro, Product RED, designed by Jony Ive and Marc Newson, was sold at Sotheby’s auction. Dressed in a red gown, the auction exceeded all expectations. Mac Pro was sold at auction for the fight against AIDS. During its presentation, the Mac Pro has been estimated between $40,000 and $60,000. To remind you that this is part of many unique products that were sold at auction in New York City that were proceed to the Global Fund to Fight AIDS.
Finally, the Mac Pro RED scored a remarkable amount of $977,000. This exceptional auction earned more than $ 12 million. A great achievement for a very good reason.