Ice cream brand Magnum has teamed up with Jeremy Scott, creative director of Moschino, to launch a Magnum X Moschino Pleasure Store pop-up in London. Open until 10th September, you can customise your own personal Magnum ice cream by dipping it into chocolate and choosing from more than 20 toppings, including black lava sea salt and blackberry crunch. Each individual creation will be perfected with a drizzle of chocolate and the finishing touch; a classic M coin decoration with prices starting from £5.50.
Magnum X Moschino Pleasure Store
The store which will be located in London’s Seven Dials is designed by Jeremy Scott and will be adorned with Magnum x Moschino bags apparently, so there’ll be a feast for the eyes, too.
Magnum X Moschino Pleasure Store
Magnum X Moschino Pleasure Store
