In recent time, our four-legged friends getting more and more luxurious treatment. Some could say, better than some humans.
Award-winning Airline – Virgin America unveils its new class of service on its domestic flights nationwide: Main Canine Select. That’s literaly ‘All Pet’ Cabin designed Just for Dogs. Sorry, it’s just for pups, no cats allowed.
Inspired by Virgin America’s Official Pet Liaison, Boo – “The World’s Cutest Dog”, this new cabin service (located in the airline’s current First Class cabin – rows 1-2 on most of Virgin America’s Airbus A320-Family fleet) offers a list of interesting amenities such as an “open air” lavatory with mood-lit fire hydrants, custom-designed air vents situated at each seat to simulate that head-out-the-window feeling of a car ride and a curated selection of features via the airline’s Red in-flight entertainment platform, such as an endless loop of tennis matches and a thumbs-free on-demand tapas menu.
“We recognize how important it is to cater to our canine companions onboard,” said Phil Seward, Director of Loyalty at Virgin America. “Dogs – and their very discerning owners – are a priority for us in terms of our frequent flier base. We knew that we needed to raise the bar even higher in terms of their experience onboard and through our Elevate loyalty program. We were of course thrilled to have Boo as an adviser in this process.”
Virgin America is also launching a new Elevate “Top Dog” status level designed exclusively for the airline’s four-legged frequent flyers that includes a complimentary checked “doggy bag,” Virgin America pet hoodies and curbside hydrants for added convenience.