The oldest of the great cognac houses, Martell announced the launch of “Martell Premier Voyage” – special edition blend to mark their landmark 300th anniversary. Unique new precious cognac product containing 18 eaux-de-vie from Martell’s cellars is encased in a sculptural artwork designed by world-renowned French conceptual artist Bernar Venet.
Venet’s timeless design comprises metal arcs which are divided into three clusters, evoking the 300 year anniversary, which shelter a simple and elegant teardrop-shaped Sèvres crystal decanter. The striking juxtaposition between the serenely flowing shape of the bottle and the powerful energy and aged appearance emanating from the COR-TEN steel arcs demonstrates the union between tradition and modern visionary spirit. The blend can only be drawn from the sculpture with a fusil; a special pipette used by the Cellar Master to extract and taste eaux-de-vie from the barrels.
Using Jean Martell’s original correspondence, Cellar Master, Benoît Fil pieced together a map of Jean Martell’s key suppliers from 1735-1742, and began to retrace his footsteps 300 years on. Visiting winegrowers just as Jean Martell did generations before him, Fil sampled eaux-de-vie and met with the winegrowing families whose ancestors had originally supplied the brand’s founder. After crafting the blend and then ageing in barrels made from the oak of a 300 year-old tree, Martell Premier Voyage was born; an exceptional and distinctive new blend, and the perfect homage to Jean Martell.
Martell Premier Voyage is priced at €10,000 ($11,330), and only 300 pieces will be available worldwide.