Only the Japanese will have a chance to taste limited edition Texas Burger from McDonald’s, which will cost 1,000 Yen ($9.93). A new “Quarter Pounder Jewelry” line of three premium burgers will only be offered in limited quantities for only one day each on three separate Saturdays, July 6, July 13 and July 20. The line is aptly named due to the burgers being compared to brilliant gems and precious metals.
The line consists of the Gold Ring which will feature a 1.5 cm-thick golden ring of grilled pineapple, 9 mm-thick, hardwood-smoked slab bacon, a “fruity” barbecue sauce featuring apple puree and pineapple juice, Monterey Jack cheese, and a 1/4-pound beef patty on a Kaiser bun; the Black Diamond featuring truffle sauce, grilled mushrooms and onions, Emmental cheese, and a 1/4-pound beef patty on a brioche bun; and the Ruby Spark which will be served with five slices of chorizo sausage, grilled onions, a guacamole with lemon juice, garlic puree, and seasoned onions, an interestingly-ridged slice of pepper jack cheese, and a 1/4-pound beef patty on a soft French-style bun.
For additional 200 yen ($ 1.99) this McDonald’s Jewelry meal will be complemented with medium fries and medium soda.
Each come in a special premium commemorative bag.
McDonald’s Japan hopes to sell 300,000 each of the special-edition burgers at its restaurants nationwide.
“This is not a strategy to raise sales per customer,” said Eiko Harada, McDonald’s Holdings chairman and president. No other company can offer these high-quality hamburgers as fast as McDonald’s makes regular hamburgers, Harada said. “We would like our customers to experience McDonald’s strengths.”