US fast food chain, McDonald’s, has stepped into the fashion world by launching its own line of clothing and accessories called “Big Mac“. A collection with prints of hamburgers includes various items of clothing like shirts, pants, pajamas, raincoats, boots and even bedding and clothes for dogs. New fashion line has recently been presented in Stockholm and in the first time will be available only in Sweden, through online sales, whose proceeds will go to charities.
The objective of this action is to popularize McDonald’s, which in recent years has often been criticized, especially by nutritionists and environmentalists.
