Montblanc approached its Christmas campaign by featuring some of Mont Blanc’s most unique pieces in the movie adapted from the 20th Century Fox movie “The Greatest Showman”. The movie stars Montblanc brand ambassador Hugh Jackman as Barnum, and features Montblanc’s heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib.
The highly anticipated movie, released on December 20th, sees Jackman star alongside Michelle Williams, Zac Efron and Zendaya, as the entrepreneurial showman who founded the Barnum & Bailey circus in the late 19th century.
It follows his journey from newspaper owner in Connecticut to king of the big top, famed as much for his elaborate hoaxes as his extravagant productions featuring acrobats, animals and “freaks”.
This film is particularly important to me, a project that took 7 years to bring to life.” says Hugh Jackman, “I am very excited that Montblanc is a featured part of this adventure.”
To mark the worldwide release of the movie, Montblanc has created a special Happy Holiday circus notebook with a yellow Saffiano calfskin leather cover featuring a printed circus design. The fine stationary piece comes with a red bookmark and golden cut edges.