Morrisons are bringing more premium, award-winning spirits to their customers with the addition of Ableforth’s Bathtub Gin and Rumbullion! to their carefully curated range. The introduction of these lines is just another sign that customers are increasingly turning to products that deliver better quality drinking experiences and excellent value. Ableforth’s Bathtub Gin is one of the most decorated gins in the UK today, having garnered several international awards including Best of Show & Double Gold at the Wine & Spirits Wholesalers of America Tasting Competition 2016, Gold Outstanding in the Contemporary Style Gin category at the International Wine & Spirit Competition 2015, World’s Best Compound Gin at the World Gin Awards 2014 and the Super Premium Gin Trophy at the International Spirits Challenge 2013. Made using incredibly high quality botanicals steeped in copper-pot-still spirit, a traditional technique known as cold-compounding, Bathtub Gin features pronounced botanical flavours and a crisp finish that works incredibly well in a Gin & Tonic, as it does in many other classic cocktails.
Morrisons Spirits with Ableforths
Ableforth’s Rumbullion! is the first premium spiced rum introduced in the UK and is the best example of how high quality ingredients can create a great tasting spiced rum. At the core of this delicious drink is a brilliant Caribbean rum, to which zesty orange peel, Madagascan vanilla, cinnamon, clove and cardamom are added. Superb simply served over ice, Rumbullion! is also well suited to being used in cocktails like the Daiquiri.
Morrisons recognises that more and more consumers are choosing to drink better quality spirits and are supporting producers who put care and attention into every aspect of crafting their products, using only the very best ingredients they can find. These two delicious expressions are a perfect example of this and should appeal to a wide range of their customers.
Ableforth’s Bathtub Gin and Rumbullion! now available in over 300 Morrisons locations.
Morrisons Spirits with Ableforths
