Moschino‘s creative director Jeremy Scott has launched his first fragrance for the Italian brand. Moschino Toy is a fun unisex scent which comes inside an actual teddy bear wearing a white T-shirt that says: “This is not a Moschino Toy.” You just have to unscrew the bear’s head to find a spray nozzle. This thing which isn’t a toy is packaged in a classic plastic-fronted toy box replete with ‘try-me’ and ‘touch-me’ logos.
A campaign for the new product features supermodel Isabeli Fontana posing topless against a pink background, her upper half covered in the smiling stuffed animals.
Moschino Toy is available exclusively in-store at Harrods and online via Moschino, priced at $110 for 50m bottle/bear.
