More and more people are using Smartphones, and lot of them are using their handsets to surf and shop online. But to buy some item that worth $300,000 – you have to be very brave! The online jewelry store, Blue Nile Inc has sold a diamond engagement ring priced at over $300,000 using the iPhone app, which makes it the most expensive item ever sold via iPhone app.
John Baird, brand and corporate communications director for Blue Nile said, Large jewelry purchases, running from a few thousand to tens of thousands of dollars, via Smartphones happen quite frequently. When it comes to diamonds and fine jewelry, Blue Nile’s mobile shopping site and iPhone app are extremely powerful tools.