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Nespresso’s New VertuoLine Will Revolutionize The North American Coffee Market

Nespresso launches its new VertuoLine system in the United States and Canada. This is the first Nespresso machine that brews both American style large-cup coffee and authentic European espresso for which the brand is famous. For the first time ever, coffee lovers can experience large-cup coffee with crema. The silky, generous crema is the sign of a world-class coffee and represents unprecedented quality.

VertuoLine: Nespresso's Intelligent Coffee/Espresso System Aims to Revolutionize American Coffee Market

VertuoLine will be a game changer and will revolutionise the most successful segment of the coffee market in North America and change the way coffee is brewed and enjoyed at home,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.

“We believe we are poised to reshape the entire industry in North America. We are entering a highly competitive market with a premium offering, and VertuoLine will win on quality and technology, for which we have long been the leader,” he added.

VertuoLine: Nespresso's Intelligent Coffee/Espresso System Aims to Revolutionize American Coffee Market

VertuoLine is based on a new technology Nespresso calls Centrifusion which maximizes contact between the water and the coffee, and “intelligent” extraction system. There is a bar code on each coffee capsule which allows the machine to recognise and adapt extraction to create the optimal cup of coffee.

The machine will be sold directly to consumers through the network of Nespresso boutiques, as well as selected US retailers including Macy’s, Bloomingdales, Sur La Table and Williams-Sonoma. Price is $299.

VertuoLine: Nespresso's Intelligent Coffee/Espresso System Aims to Revolutionize American Coffee Market VertuoLine: Nespresso's Intelligent Coffee/Espresso System Aims to Revolutionize American Coffee Market

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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